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Definition of Terms

  • Corporate Identity System

In a competitive market, brand recognition is essential, when a company wishes to project a desired identity, it is necessary to synthesize it in a graphic form and then project it to the public through suitable communication media.

This refers to the overall use of all visual means of communication, graphically coordinated in a systematic and consistent way so that the public may readily identify all of the corporate activities.

  • Corporate Signature

The specific device which distinguishes TTM, its activities and permits immediate recognition of them by the public.

  • Colour Palette

Colour Palette is the set of approved colours which are used to emphasize and express TTM’s attributes effectively.

  • Slogan

A short and easily remembered phase which represents our philosophy.

 

 

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